Archive for the ‘阅读 Reading’ Category
星期五, 一月 4th, 2008
> Guns don't kill people, people kill people.
> 我们就是不断地被父母老师判断,就是不断地被告知我们不对,或不够好,在这个长达十年的成长与判断的过程中,我们形成了自我,这个自我是在不断地被判断和打击中形成的,它极度敏感,需要不断地被肯定,这就是我们的虚荣心,说的好听点就是荣誉与责任。多年以后,尽管父母和老师已经无法影响我们,但他们的眼睛依然注视着我们,对他们认可与肯定的渴望演变成需要成功,需要被社会肯定,直到生命的尽头。
> 所有動物生來平等,但有些動物比其他動物更平等。
> Dave Winer comments on the future of news: News is not like the symphony, it's like cooking dinner....Very few people, if any, will earn a living doing this, much as most of us don't earn a living by cooking dinner, ...
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星期五, 一月 4th, 2008
> My soul, my world, feel the unspeekable pain, share the invisible love, time fly, me stay, unspectacular reasons.
> Money is a problem, not a solution. Money cannot solve your problems, but your solutions can solve the money problem.
> All the great poets died young. Fiction is the art of ...
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星期五, 一月 4th, 2008
> 荷兰人发明了最早的操纵股市的技术,例如卖空(short-selling,指卖出自己并不拥有的股票,希冀在股价下跌后购回以赚取差价),卖空袭击(bear raid,指内部人合谋卖空股票,直到其他股票拥有者恐慌并全部卖出自己的股票,导致股价下跌,内部人得以低价购回股票以平仓来获利),对敲(syndicate,指一群合谋者在他们之间对倒股票来操纵股价),以及逼空股票(corner,也称杀空或坐庄某一支股票,或囤积某一种商品,指个人或集团秘密买断某种股票或商品的全部流通供应量,逼迫任何需要购买这种股票或商品的其他买家不得不在被操纵的价位上购买)。
> The most wasted of all days is one without laughter.
> 优秀的市场营销可以加速低质产品的淘汰出局。
> 我钟爱它,因为这是个纯粹的品牌广告,而不是列举企业所作所为的流水帐。在广告业,我们把后者称为"周日晨间新闻,无聊之至"。(你知道这个典故吗?"我们生产飞机引擎,我们生产医疗器械,我们生产塑胶制品。") 这样的广告根本引不起受众的兴趣。
> 事情 vs. 情事:专业我想的是事,私谊当然是情,如果次序对调,应该是朋友,而不是伙伴。朋友是玩耍的,先情后事,伙伴是工作的,所以先事后情。 《奥美的观点IV》,P73
> Effectiveness = Media × Creative 2 , E = MC2
营销传播效果 = 媒体量 × 创意的平方
> We do not write because we want to; we write because we have to.
> The real ...
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